Women don't want to compete with men via structured suits any more

摘要

"There continues to be different struggles for women at work, however clothes are not one of them," says Deepshikha Khanna. "Women don't want to compete with men via structured suits any more. That story is over!" As creative director at Good Earth's new FLOW, she has a tidy selection of contemporary basics to prove just that. Mixing her learnings from previous stints at Delhi Crafts Council and her position as the former head of apparels at Good Earth's 'Sustain' since 2016, Khanna brings her personal brand of deviously easy and conscious fashion to Good Earth's latest pret line. In development since 2019, it involves craft cluster organisations like Khamir and Malkha. Khanna's solid design back-ground (a graduate of Fashion Institute of Design and Merchandise, San Francisco, running one of India's first denim brands 'Jealous Jeans', a stint at Levi's and her own brand 'Caramel') meant she could identify and plan a new vertical quite quickly within the Good Earth banner. The aim : everyday basics through the year. FLOW consists of seven suits (black, white and stripes among others) that are made loungey for women, a single style of jump-suit, blouses, slip dresses, and XL scarves in colours such as dove-grey sufa, hand-dyed indigo blue, neutral grey, khaki and Good Earth's signature white - mogra. All the pieces are made with handloom textiles.