The COVID-19 outbreak is a human tragedy and has a growing impact on the global economy. The global pandemic has forever changed our behaviors as customers, employees, citizens and humans. Major issues faced by companies are total restriction on domestic and international travel, no customer contact and either cancellation or postponement of regular marketing activities and exhibitions. With these emerging new experiences, companies now have an opportunity to accelerate the pivot to digital platforms and to reimagine their digital strategies to capture new opportunities and digital customers.
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