Many companies across industries believe counterfeiting is the cost of doing business – an unfortunate result of opacity in the manufacturing supply chain. But counterfeiting is on the rise, particularly as a boom in ecommerce allows more consumers to be tricked by fraudulent online stores, says Barry McDonogh, senior vice president of business development at TruTag Technologies. The counterfeit market – considered one of the most successful criminal enterprises – has an estimated global value of over US$1.8tn, according to a previous Global Brand Counterfeiting Report. Today, this is expected to be even higher.
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