Improving authenticity and efficiency

摘要

Ralph Lauren has launched Digital Product Identities (IDs) for millions of Ralph Lauren products, starting with the Polo brand. The fashion designer's Digital Product IDs give consumers the reassurance of authenticity paired with a connected product experience, says Ralph Lauren. By scanning the Digital Product ID on the product label with a smartphone, consumers can confirm whether their purchase is authentically Ralph Lauren, learn about the product detail and receive styling tips and recommendations.