Cotton USA excels at Texworld, Paris

摘要

If cotton could speak, it would describe the extraordinary people behind its growth and cultivation. Cotton farmers are passionate about their work, their crops and their communities. They are devoted to transforming an element from the earth into a fiber of our lives. They see a singular vision of the crop's connection to what matters every day and its embrace of all. To convey this spirit, COTTON USA presented its "Love My Cotton" global advertising campaign at Texworld, Paris, held during February 9-12. The campaign, which highlighted key cotton looks, was brought to life through images and videos, and rolled out throughout the year across a range of platforms, from glossy magazines to social media, events and promotions. The clean modernity of the campaign emphasized US cotton qualities. Pure and clean, it is the highest quality grown and farmed responsibly: a living ingredient born in the US from seed, sun and soil.