Eco-f riendly Printing Solution for a Sustainable World - EPRICON

摘要

And the situation hasn't changed much with the beginning of 2021.The pandemic has definitely changed the way the world operates while consumers are getting more conscious towards the environment than ever before. Sustainability has become a serious emerging trend focusing on the concept of 'circularity' and the way goods are produced - more sustainably. A McKinsey survey suggested that 66% of U.S. consumers now consider sustainability when making a purchase, with younger generations increasingly willing to pay more for products which have a proven minimized negative environmental impact leading to usage of sustainable materials, processes and transparency in the value chain.The fashion & textile industry is among the major polluter of water at various stages of its value chain - growing cotton in the fields to its processing, releasing a mix of toxic chemicals and micro-plastics during home laundering of clothes. In 2015 alone, the sector used 79 billion cubic metres of water as per the estimates.