Expanding horizons for heritage brand

摘要

Playing to the strengths of a long-standing brand made from traditional fibres and manufactured in the UK is the strategy being employed by Tom Glover, an eighth generation member of arnfamily knitting business which dates back to 1786.rnJ G Glover & Co Ltd is most famous for the Peregrine brand, launched in the 1950s, which Mr Glover is looking to build as a heritage label. "Originally Irnwanted to set up my own brand," says Mr Glover, a designer, "But the Peregrine brand has a long history and overseas customers like the name."