California lifestyle brand to move into China soon

摘要

Just four months ago, addressing the China Fashion Forum at the HUB -Asia's leading branded fashion and designer trade show - in Hong Kong, experts had spoken of the difficulty newly developing brands face in finding good retail channels in China. Unaffordable cost is their major impediment. Chinese department stores, they pointed out, usually show interest in allocating retail and display space mostly to well-known brands which can afford to pay for space and services. Setting up mono-brand boutiques or online shopping facilities also requires more investment than what most start-up fashion brands can afford.