The presence of John Malone and Rupert Murdoch at this year's Cambridge Convention represents an embarrassment of riches, according to Ray Snoddy who analyses the background to this unprecedented public appearance When Sam Chisholm was chief executive of the satellite television group, BSkyB, a concerted effort was made to persuade him to speak to the Royal Television Society. One of the smoothest PR men of them all, Lord Bell, was even dispatched as an intermediary.
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