Technology Advancements Bring Information Silos Out Of Isolation

摘要

As global competition intensifies, selling the "right" products at reasonable prices no longer guarantees commercial success. One company's offerings can seem pretty much like another's. To take the lead, companies must fine-tune customer connections and extend customer relationships in new ways. They must differentiate themselves by giving customers faster, more pertinent answers to queries and by addressing each customer's unique set of needs. Call centers become the focus of value-added customer contact, combining all portals to the enterprise including telephone, fax, e-mail and the Web.