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Admirable Qualities

机译:令人钦佩的品质

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First-time BMAC winner Diageo is up eight places this year. Walsh's consistent and painstaking development of a portfolio of leading brands -Guinness, Smirnoff and Johnnie Walker, to name but three - has created a profitable drinks empire that operates with the dynamism and marketing savvy of an FMCG firm. It's also a leader in the responsible drinking campaign. Diageo's combination of brand strength and light-on-its-feet responses should see the firm fare better than most in the downturn. A vintage performance from the almost 200-year-old precious-metal specialist. It was voted top in its chemicals sector in all but one of the nine judging criteria, to achieve its highest-ever overall position. Under CEO Carson, Johnson Matthey has carved itself an enviable lead in the specialised business of supplying automotive catalytic converters, and is now one of the UK's leading contenders in fuel-cell technology, too.
机译:BMAC的首次获胜者帝亚吉欧(Diageo)今年上升了八位。沃尔什(Walsh)不断努力地开发领先品牌组合-吉尼斯(Guinness),斯米尔诺夫(Smirnoff)和尊尼获加(Johnnie Walker),仅举三个例子-已经建立了一个利润丰厚的饮料帝国,该帝国拥有一家快速消费品公司的活力和营销技巧。它也是负责任的饮酒运动的领导者。帝亚吉欧(Diageo)品牌实力和脚步轻快的反应相结合,应该会使其公司在经济低迷时期的表现好于大多数。来自将近200年历史的贵金属专家的复古表演。除了九个评判标准之一,它在化学领域都被评为最高奖项,以实现有史以来最高的整体排名。在首席执行官卡森(Carson)的领导下,庄信万丰(Johnson Matthey)在供应汽车催化转化器的专业业务中树立了令人羡慕的领先地位,并且现在也是英国燃料电池技术的主要竞争者之一。

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    《Management today》 |2008年第12期|p.32-33|共2页
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  • 中图分类 管理学;
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