No-one would argue with the sentiment that the world of business has changed dramatically in the past 10 years. Markets, competitors and the means of supply are increasingly complex and technologically driven, and become more so every day. It's imperative that business leaders understand what the future might hold so that they can prepare for the challenges they may face. Presumably, you can outline your business marketplace today in some detail. But how will it look 10 years from now? By understanding the past, analysing trends and using the information gleaned, leaders can start anticipating the future. Indeed, we must actively take steps to shape what we desire for our organisations.
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