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Marketing communications Winner British Gas New Energy

机译:营销传播优胜者英国天然气新能源

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British Gas New Energy was launched in 2007 to supply the growing British market for low-carbon and energy-efficient products and services. It is part of Centrica, an energy utility with 27,500 staff, a turnover of over £21bn (2008) and operations in 11 countries.rnIn 2008, British Gas launched 'Green Streets', a year-long experiment in which groups of households in eight streets in eight cities competed to save the most energy. The eight households in each street received an energy audit and £30,000 to spend on domestic energy-saving equipment, backed by ongoing access to energy efficiency advice. By the end of the competition, the households had saved an average of 25% of their energy use and cut their CO_2 emissions by 23%.
机译:英国天然气新能源公司(British Gas New Energy)于2007年推出,旨在为不断增长的英国市场提供低碳,节能产品和服务。它是Centrica的一部分,Centrica是一家能源公用事业公司,拥有27,500名员工,营业额超过210亿英镑(2008年),业务遍及11个国家。2008年,英国天然气公司启动了为期一年的“绿色街道”试验,在该试验中,八个城市中的八个街道竞争以节省最多的能源。每条街道上的8户家庭均接受了能源审计,并获得了30,000英镑用于购置家用节能设备,并不断获得能效建议的支持。到比赛结束时,这些家庭平均节省了25%的能源消耗,并将CO_2排放量减少了23%。

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    《Management today》 |2009年第11期|89|共1页
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