Cilla Snowball, Chair And Ceo, Ad Agency Abbott Mead Vickers Bbdo

摘要

If I had free choice of what role I'd take, I am not sure I would choose to be chancellor. When Gordon Brown was chancellor, he had unbridled control of domestic and economic policy. But he has taken those powers with him to Number 10, ably supported by Lord Man-delson. So the traditional dominance of the Treasury over economic policy cannot be taken for granted. Still, there's a lot of work to be done, and the opportunity to make big choices and take tough decisions. To be the first woman in the role (even for a day) would be too tempting to turn down.rnOn kick-starting the economy, I'd have to be bold and effective. Government continues to trumpet multiple measures to halt our downward slide, but there is confusion and consternation from business as to what these actually mean, and it is hard to know which lifelines you are eligible for. So, I would start with an audacious move: reduce corporation tax.rnBusinesses, particularly SMEs, would not have to juggle VAT receipts or apply for different grants or loans; firms would feel an immediate financial impact. We would build our status as the home of global business, and ourrncreative industries would flourish still further as a global powerhouse.