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CRAZY MONEY?

机译:疯狂的钱?

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It's not easy for entrepreneurs to secure capital these days - at least that's the received wisdom. But tell that to the American inventors of the Pebble E-Paper Watch, a cus-tomisable, smartphone-synching timepiece that launched last year. Seeking a modest $100,000 of investment, the team wound up scoring a whopping $10.3m. In a month. Another example to hit the headlines recently is the Ubuntu Edge smartphone, which gathered funding pledges in excess of $10m in an equally short time. However, with a target of a whopping $32 m, it was ultimately unsuccessful. Unlike the Pebble Watch (pictured), which you can now buy. RRP $ 150. Stop the clock! What mythical cash pot is this, you may wonder, that happily doles out 100 times the requested amount at a time when you're more likely to encounter a hog on a hang-glider than to secure a decent bank loan?
机译:如今,企业家要获得资本并不容易-至少这是人们所接受的智慧。但是,请告诉Pebble E-Paper Watch的美国发明家,Pebble E-Paper Watch是去年推出的一款可定制,智能手机同步的手表。寻求适度的100,000美元投资,该团队最终获得了高达1,030万美元的收入。在一个月。最近另一个引起关注的例子是Ubuntu Edge智能手机,该手机在同样短的时间内就筹集了超过1000万美元的资金。然而,最终目标是高达3200万美元,但最终没有成功。与现在可以购买的Pebble Watch(如图所示)不同。零售价$ 150。您可能想知道,这是什么神话般的现金罐,一次您会更愿意在悬挂式滑翔机上碰上猪,而不是获得一笔可观的银行贷款,而高兴地发放100倍的要求金额?

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  • 来源
    《Management today》 |2013年第10期|46-49|共4页
  • 作者

    DAVE WALLER;

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