Mention "storage services opportunity" to service provider executives and their reactions may range from a chuckle to outright hostility. For veterans in the telecom and hosting markets, "storage" conjures up dark memories of the three years starting in 1999 when many bet quite heavily—as partners, investors or both—on the storage model pushed by a new breed of provider called the storage service provider (SSP). After the leading dot.coms, SSPs were among the most celebrated start-ups of that era. Their bellwether firm, StorageNetworks of Waltham, Mass., garnered all sorts of headlines and venture capital before going public in 2000.
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