Ovum raises VoD revenue forecast to US$12.7 bn for 2011

摘要

"After speaking to a lot of telcos in Western Europe and Eastern Europe toward the end of last year and seeing some of the initiatives taking place from the likes of France Telecom, Telefonica and FastWeb, I'm a lot more optimistic about VoD revenue growth,"says Aleksandra Bosnjak, content and media specialist at the Ovum consultancy. Accordingly, Bosnjak has upped her projected worldwide annual user spending on VoD to US$12.7 bn for 2011. Last September, she had calculated the figure at US$9 bn by 2010. (The September 2006 forecast would have slated VoD revenue at around US$10 bn for 2011.) VoD revenue, as defined by Bosnjak, is end-user spending on downloadable or streamed content. It does not include IPTV service bundles, pay per channels orfree VoD (which is sponsored by advertising).