'Invest in packaging, not expensive TV adverts'

摘要

Growing small brands into household names is a golden thread running through David Milner’s accomplished career. The architect of Tyrrells crisps’ booming success during his time as CEO, he went on to successfully sell the brand for £300m in 2016 before being appointed to run Lily’s Kitchen - a premium pet food brand recently acquired by food juggernaut Nestle Purina.