Internet

摘要

Twitter added a new company, Adaptly, to its advertising application program interface (API) partnerrnnetwork, said a Wednesday release (http://bit.ly/154rlVf). Twitter Ads API partner network helps thernsocial media site’s advertisers develop cross-network ad strategies. Adaptly, which focuses on social advertisingrntechnology, will soon roll out a new platform “Go,” the release said. Go is tailored to work onrnmyriad campaigns across different devices, shift the advertiser's budget to the most effective ad campaigns,rnand display metrics via a new dashboard. “The fragmented device and platform world creates anrneven greater need for advanced cross-platform solutions,” said Nikhil Sethi, Adaptly’s chief executive officerrnand co-founder, in the release.