New Showtime Interactive TV Service Wedded to LG LivePlus Smart TV Platform

摘要

Coming from two different angles, Showtime and LG joined forces to deliver an automatic contentnrecognition (ACR)-based interactive TV experience that runs on smart TVs rather than second-screen devices.nFor LG, it could be seen as a way to preserve the vitality of the TV — and LG’s proprietary Live-nPlus platform — when its turf is increasingly threatened by anytime/anywhere connected devices. FornShowtime, the new platform could be seen as a way to broaden the reach of interactive TV by bringing itnto a larger, more mainstream audience.