Signs of Radio Optimism Found Among Some Winning FM CP Bidders

摘要

Signs of optimism in the radio industry's prospects are found among some winners in the justcompletednFCC auction of FM construction permits, which included a first-time bidder and a companynthat owns several other stations. Auction 94 ended Monday (CD May 7 p15) and netted $4.1 million, 7.7npercent more than the last auction of FM CPs (http://fcc.us/ZABCaf), held last year as the same number ofnpermits — 93 — received greater-than-minimum bids. Some executives had said the radio industry remainsnchallenged amid a 29 percent decline in terrestrial ads to $14.2 billion last year since their zenithnbefore the Great Recession (CD April 30 p1).