Case Western finds CES to be a goldmine for promoting start-ups

摘要

TTOs and other university departments devoted to commercialization and growth for their start-ups have often found benefit from networking at industry conferences and exhibitions - a strategy that may be paused during the coronavirus pandemic but will return as a key marketing strategy. And it's unlikely that many schools have had as much success as the LaunchNet program at Case Western Reserve University has had at the Consumer Electronics Show (CES). LaunchNet, which trains student and former student entrepreneurs, has been able to raise a total of $340,000 for its start-ups by bringing them to CES -one of the largest of all trade show exhibits.