Intel's Centrino Solution

摘要

Before 1991, only a few com-puter aficionados cared which company made the microprocessors inside their PCs, or how fast those processors ran. But then came "Intel Inside," the chip maker's ingenious campaign to market directly to consumers. The advertising crusade not only trained PC buyers to look for the Intel sticker on new desktops and laptops; it made them feel old-fashioned if they didn't have the latest, fastest edition in the 486 or Pentium series of chips. And Intel prospered, cementing its lead over rivals such as Advanced Micro Devices. An impressive 82 percent of PCs shipped globally in the third quarter of 2004 contained Intel microprocessors.