Free is good, but premium based services will always remain

摘要

Mobile subscribers love to consume value-added-services that come for free. A large fraction of population is even willing to watch free ads for getting free mobile content on their handsets. Offering free services to end-users is a unique approach to attract potential customers to generate revenue. Though, this has a tremendous effect on the sustainability of the service or the offerings with the lack of operational funds. Offering services for free will arrive at its phase of depletion with declining revenue streams. The provision of free content to subscribers can serve the purpose of generating revenue streams from the collated subscriber database. Therefore, availability of free content for the subscribers or an end-user can be the focus or a business model by content providers. A user can shed money for an offering if it's customized and personalized as per their expectation; offering quality service can bring in customer loyalty and can attract those who want to pay for the value they receive. A proposition of offering and selling ads against readers who are willing to pay for the content they receive or even view seems viable. But, need not forget, to strengthen user loyalty, the premium quality content is pre-requisite.