We're Trying To Tap The Potential Gaming Market

摘要

Q. The World Gaming Day on the 12th March has Microsoft and Zapak working together. How does Microsoft look at this tie up ? JB: This is an initiative that Microsoft has taken to grab a strong foothold in the flourishing gaming market. It is expected that this market will grow stupendously in the next 3-5 years. And what else could be the best way to reach the gamers, other than gaming competitions. We began with the World Gaming Day as its hype basically gets people more aware and excited about gaming. And that is the reason why we joined hands with Zapak which has around 60 gameplexes across the country and a fairly substantial footprint, and planned this gaming event.