Results: Researchers successfully reconstructed the Web search histories of specific Google users by stealing the users' credentials and impersonating them. They were able to identify about 65 percent of what the users had been searching for, and they could tell whether a user had searched for a particular term.rnWhy it matters: Personalized Web services can help make searches and other tasks faster, but the new research suggests that they could also be used to collect information about search histories that people might prefer to keep private.
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