Lacuna or universal? Introducing a new model for understanding cross-cultural audience demand

摘要

Rohn proposes "the Lacuna and Universal Model that provides a theoretical classification, systematization and terminology of the various reasons that may lie behind the cross-cultural success or failure of media content. The Lacuna and Universal Model is an analytical framework that helps to understand cross-cultural audience demand by taking into account not only the immediate audience-text relationship, but also the contextual factors that may influence this demand, and the role that media publishers and transmitters may play in the success of cross-cultural media trade."