CAMERON SINCLAIR

摘要

What was the motivation behind your book Design Like You Give a Damn? It started with a big lecture in California, and it was the same talk I usually give. For whatever reason, I was in a really passionate mood, and also quite angry because they had given every other speaker an hour and they had given me 15 minutes. I suddenly realized that in a profession, people trying to do humanitarian and socially driven work are seen as kind of like a happy-puppy story. At the end of my speech, I was being very passionate: "I don't care if you work for me, I don't care if you work for so-and-so, I just want you to design like you give a damn." The audi-ence gave me a standing ovation.