Prolimit, the dominant seller of extreme sports equipment in Latin America, acts to clean up a "mess" at its distribution center in Santiago, Chile. The world of extreme sports is characterized by risky activity verging on danger and chaos. But that ethos shouldn't be reflected in the industry's supply chain. Prolimit Ltd. Co. claims to be the largest retailer of extreme sports equipment and apparel in Latin America. With 53 stores throughout Chile, it sells more than 60 major brands, including DC, Rusty, Volcom, Hurley, Etnies, Es and Emerica. Products include snowboards, surfboards and skateboards.
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