We need to talk about supply chain management - and, more specifically, the role of logistics within the supply chain -in a way that honors the far-reaching effect of those activities throughout a company's operations. On the one hand, there is still a lack of awareness in the boardroom; not surprising when you consider how rare it is, even now, to find a C-level logistics or supply chain exec there. But logistics and supply chain managers, also, are partly responsible for the unfairly low profile their operations maintain within the corporate structure. In short, they fail to recognize their roles in the broader context.
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