A lot of companies that have tried to exclusively sell online have crashed and burned in the past 15 years or so. Those that have succeeded had to have an in-demand product offering and an efficient and smoothly operating supply chain that delivered customer satisfaction as well as the ordered item. Since 2003, Inmod, an international manufacturer and distributor of "modern furniture, lighting and decor," has had both a popular product line and an optimized supply chain. Yet, company managers knew there had to be a smarter way to manage transportation operations. It found that in a partnership with Kuebix. In 2003, online retail was new to many, and the concept of shopping for furniture on the web proved difficult for most consumers to fathom. Moreover, "iconic modern design" was all but exclusive to the few who could afford it.
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