Ways to survive in the changing market

摘要

In 2009 - after four years of accelerated growth - the industry crashed, causing solar companies to scramble to thrive in a changing market. The only solution for many smaller installers may be business aggregation and consolidation.rnBill Korthof, President of Energy Efficiency Solar (EE Solar), California, found his company in a tough spot this year grappling with changes in the market. On the good-news side, the number of customers is on the rise and projects are getting bigger as the solar market matures into a larger, mainstream industry. However, smaller solar installers like EE Solar are having trouble meeting customer demand because of the crash in mortgage financing available for customers and the drop in panel prices. For Korthof, the solution is merging with a larger, more established solar installer, Aero Energy, California, which is also acquiring other smaller companies that are struggling in this market. But Korthof makes clear that the company was not faced with the threat of bankruptcy.