AIA Crowdfundinq Effort Taking NASA Ad to Cineplex

摘要

The Aerospace Industries Associa tion (AIA), an Arlington, Va.-based lob bying organization, has raised more than $42,000 to help place a NASA ad vertisement in 59 movie theaters for eight weeks across the United States. The NASA video ad will run before "Star Trek Into Darkness" — the next chapter in the rebooted "Star Trek" franchise — when it debuts May 17. After setting up a campaign March 26 on the crowdfunding website In-dieGoGo.com, officials from the AIA met their initial $33,000 goal in six days with the help of more than 1,000 backers. "By backing diis 30-second trailer in the top movie theater markets around the United States, you can show our students and young people that we're in an exciting new era of space exploration," officials from the ALA wrote on the campaign page. "Now is the time to reach diem — to remind them that an inspiring space program awaits, one that is worthv of their ambition."