Branding Space

摘要

A strong majority of people in America have a favorable orientation toward space. It is clear — people like space. Contradicting that, however, is that despite highly visible and dra-matic accomplishments, the American people's funding of governmental space activities has been essentially flat for more than 40 years. The disconnect describes a space culture gap. How do we narrow this gap between people's good feeling about space and their readiness to take action for its development?