A PERFORMANCE EVALUATION OF COMPETITIVE FOCUSES IN THE FURNITURE INDUSTRY

摘要

The purpose of this article is to assess the strategic performance of manufacturing of a company in the furniture industry located in Southern Brazil. We used a cybernetic approach to conduct the study and a tree-like structure formed by five competitive priorities weighted by the Analytic Hierarchy Process. The difference between importance and performance informs if the operation is successful or if it fails. The most significant failures are the time to implement modifications in products, the dependability of suppliers, small capacity to change the production volume and mix, and the lack of after-sales services to meet customers' requirements.