Not everyone who effectively markets to search engines manages to optimize his or her website. "We have been doing pay-per-click advertising for about three years now, and it's grown to be our number-one marketing tool," says Martin Phillips, president of Austin, Texas-based Wireless Computing, a manufacturer of long-range wireless keyboards, mice, and presentation remote controls. "We're pretty sure that most people who buy our products visit our website at some point. And when they do, they generally find us through our Google ads."
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