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摘要

The Converge Retail platform brings online shopping to the in-store shopping experience. An implementation of its kinetic retail display platform has gone in at Fred Meyer's Happy Valley, Oregon test store. Fred Meyer deployed the Converge platform across its entire consumer electronics (CE) department, encompassing 40 feet of linear retail displays and two end-caps. Fred Meyer wants to deliver innovative content-rich customer experiences throughout its network of retail stores across the western United States. The company engaged Converge Retail to redesign how Fred Meyer presents CE products to its customers with a solution that uses interactive AV technology to enrich the in-store shopping experience. As Fred Meyer serves multiple product categories within its stores, the company does not employ dedicated CE sales associates to field tech-specific questions. Realizing that CE products have a much different sell-cycle than other categories, the company recognized the need to create a content-rich shopping experience specifically for its CE products.