AV professionals who fail to educate themselves on the fast-growing digital signage industry are missing the opportunity to extend their business with their existing customer base as well as generate new business in new markets.rnThough many AV pros have already discovered the benefits of adding digital signage to their repertoire, many have not. If you're among them, you're going to miss out on a new business opportunity in two significant ways:rn1. You already have a foothold in traditional AV markets such as education, houses of worship and corporate communications where digital signage is a natural extension of existing communication and information systems.
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