Community-Based Social Marketing

摘要

Public engagement strategies are a blend of the science of behavioural psychology with the practical and proven tenets of community-based planning. The approach recognizes the importance of community and cultural values and builds on principles of human behaviour. By engaging people in a dialogue about the programs they use, a municipality can that ensure effectiveness, efficiency and economics are maximised by achieving high participation and capture rates. We know that the key to an efficient blue box system is to maximize the materials collected. The amount of material collected is a simple function of program participation rates and the percentage of correct materials placed into the collection stream.