Mobile Metrics: Measuring the Accessibility of Web Contents on Mobile Handsets

摘要

The advancements in mobile communication technology have made access to the Internet on Internet-enabled mobile handsets much simpler. Therefore, it is important to measure the accessibility of Web contents, designed for desktop machines, on mobile handsets. The accessibility of Web contents on a mobile handset is one of the parameters for measuring its quality. In this article, the authors present the metrics formulated for measuring the accessibility of Web contents on a mobile handset. They measured the accessibility of Web contents on mobile devices in terms of the difference in the display between desktop-based browsers and mobile-based browsers. They also used time to download as one of the measures of accessibility. As the measures of difference in display and the time to download the Web contents on mobile devices increase, the accessibility of the Web contents decreases. The novel metrics have been validated with the help of an empirical study. The results of the study are reported in this article.