Picking up media publicity

摘要

The Clover Clean Up Campaign 2010 in South Africa, sponsored and administered by the dairy and juice giant, has been structured to generate as much media coverage as possible. Its concept has been devised to ensurernthat participating teams pick up media publicity as well as litterrnClover employees have formed 'Green Teams', registering details on a dedicated web-page. This page encourages them to tell local media what they are doing and boost community interest in recycling.