Star endorsement for Diet Coke

摘要

Rock star Taylor Swift's sweeping success has earned her plenty of gold and platinum awards throughout her career, and now she's officially adding some silver to her collection. The star is joining forces with Diet Coke in a new partnership, which she revealed through a video message on her Facebook page. Swift, a self-proclaimed Diet Coke drinker, will be the face of the brand's 'Stay Extraordinary' platform, which celebrates self-assured and aspirational people who enjoy Diet Coke as part of their daily routines. She will serve as an ambassador for several Diet Coke initiatives and play a role in key marketing efforts for the brand - including TV, print and digital advertising, as well as retail and experiential activations. A new advertising campaign will launch this spring.