Summer is truly the time for refreshing soft drinks. Whether an iced tea, slush, spritzer, cordial or lemonade - summer drinks are supposed to be thirst-quenching and vibrant. However, it is not only the flavour and refreshment that drives the consumers buying decision: what catches consumer attention is the 'fun and healthy' positioning of the product. In this respect one key point is what is used to provide its colour.
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