Asia Pacific

摘要

Malaysian mineral water bottler Spritzer is upbeat about the current financial year which runs to 31 May 2016. Despite taking a fairly conservative approach to likely earnings in the past few years the company has experienced double-digit revenue growth annually and has been investing in both pro- duction and marketing to sustain a growth trend, if not quite so large. Executive Director Chuah Chaw Teo believes Spritzer will record at least a 7% growth in revenue this year and it might do better once again. The company has recently opened a new bottling plant and expanded warehouse facilities. Chuah said Spritzers plants retained solid capacity for further growth. A series of promotions, including extensive retail sampling, have strengthened and extended brand equity and this strategy will continue.