【24h】

Water & Water Plus

机译:水与水加

获取原文
获取原文并翻译 | 示例
           

摘要

Vast quantities of bottled mineral water are consumed daily in the Middle East, without much thought being given by consumers to its source. UAE producer Masafi has set out to change this by mounting an advertising campaign - with some emphasis on social media - to highlight the mountain source of its water. Advertising refers to the water coming 'from clouds to mountains to you'. The mountains are the magnificent Hajar range in the United Arab Emirates. While having a corporate headquarters in Dubai, Masafi's production facilities are based in the town of that name in the foothills of the Hajar Mountains.
机译:中东每天消耗大量瓶装矿泉水,而消费者对此并未给予太多考虑。阿联酋生产商Masafi已着手进行广告活动-着重强调社交媒体-来突出山区的水源,从而改变这一现状。广告指的是“从云到山到你”的水。山脉是阿拉伯联合酋长国的宏伟的哈吉尔山脉。 Masafi在迪拜设有公司总部时,其生产设施位于哈吉尔山麓的那个小镇。

著录项

  • 来源
    《Soft Drinks International》 |2015年第apraamay期|26-27|共2页
  • 作者

  • 作者单位
  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号