Corporate social responsibility in South Africa: emerging trends

摘要

Purpose – The purpose of this paper is to examine aspects of corporate social investment (CSI) in the Southern African context. Design/methodology/approach – The paper looks at current practice in Southern Africa against the historical development of corporate social responsibility (CSR) and CSI. It looks at the impact of new legislation in South Africa. Findings – The paper concludes by reflecting on the contribution that African public relations practice may have on the development challenges of Africa. Originality/value – The paper adds insights into CSR in South Africa, focusing for energising trends.