Product recall notices in shops, newspapers and elsewhere inform us now and then of children's toys that might be dangerous or electrical goods that could catch fire. You or I might describe that as faulty design. Tim Davis calls it an "escaped failure mode"— and he is against it. His world is not toys or electrical goods, but vehicles, where failure modes and recalls are more expensive and usually more serious. As an example: in 2001 the failure of certain Firestone tyres on Ford SUVs led to rollover accidents in which close to 300 people died. Nearly 20 million tyres needed to be recalled. Industry estimates put the cost at around $3 billion. It was Tim Davis who was called in to find out what had gone wrong.
展开▼
