ALL CHANGE AGAIN

摘要

The UK's Thomson Holidays, part of the German tour giant TUI, is gradually being rebranded as TUI Holidays, apart from the areas of the business where the company believe the change could lose it customers, such as First Choice and Crystal Holidays. As part of this process Thomson Cruises was gradually becoming TUI Cruises, but in a surprising change of plan it has been decided that the TUI Cruises name is too confusing and might get muddled with the German TUI Cruises operation, so instead Thomson Cruises will shortly become Marella Cruises, another of the fairly meaningless names currently favoured by the cruise industry, and surely more likely to cause confusion than if the name had just been left as Thomson Cruises, a brand that has built up an impressive client base and cruise fleet in the past 20 years.