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机译:感知零售商创新和品牌股权:消费者参与的调解
Univ Kebangsaan Malaysia Fac Econ & Management Sch Management Bangi Selangor Malaysia;
Majlis Amanah Rakyat Kuala Lumpur Malaysia;
Univ Kebangsaan Malaysia Grad Sch Business Bangi Selangor Malaysia;
Univ Pendidikan Sultan Idris Fac Management & Econ Tanjung Malim Perak Malaysia;
Perceived retailer innovativeness; consumer engagement; brand equity; SMEs;