The History of the 'Racing Stripe' Emblem and Branc Identity for World Sea Services and Coast Guards Part Ⅰ: The United States Coast Guard

摘要

In the modern history of the United States Coast Guard, there has been a rapid shift from mistaken identity and anonymity to a recognizable brand identity. One anecdote provides a perfect example of this mistaken identity. On ocean station in October 1956, the cutter Pontchartrain held responsibility for coming to the aid of a downed transoceanic passenger aircraft. On the 19th, the Pan American clipper Sovereign of the Skies lost two of its engines en route from Hawaii to California. After the aircraft radioed the cutter and ditched nearby, the Pontchartrain sent out its small boats and gathered up all thirty-one passengers and crew.